Innovia Medical Announces Rebrand of Aesthetic and Reconstructive Product Offering

Innovia Medical, a leader in the specialty surgery market, announced the rebrand of their Aesthetics & Reconstructive product offering to Shippert Aesthetics. Over the past year, Innovia Medical recognized the value that a refreshed brand would bring to its second acquisition of Shippert Medical Technologies. After Innovia Medical fully integrated the business into their Minnesota operations, it was time to transition the brand while maintaining the legacy created over 43 years ago.

The vision for the new brand was more than just cosmetic. After an additional Aesthetic business acquisition, Innovia Medical’s expanded product line offered even more solutions to their customers. Innovia Medical saw this rebrand as an opportunity to create growth within the market and further align with customers and partners.

“We believe the rebranding of Shippert Aesthetics will help our customers better perceive the quality and depth of our product line. This allows us to build upon the decades-long legacy of the Shippert name,” said Allison Therwhanger, Vice President of Corporate Sales at Innovia Medical. “Over the past year, we dedicated our time to expanding our product offering and increasing our ability to provide world-class solutions within the Aesthetic and Reconstructive surgery market.”

Innovia Medical updated the original logo to build upon the essence of the past, symbolizing its growth, and introducing an elegant aesthetic look to the brand.

Please visit www.shippertaesthetics.com to explore the refreshed website and learn more about the wide range of offered products.